New beginnings for the world of Concept

A message for our lovely patients, followers and friends

On Saturday 20th July, following our last clinic at 5pm, we bid a fond farewell with appreciation, to serving you for 11 years thus far.

We are now open, just across the road at 157, High Street and you are warmly welcome to view the new look Concept.


Our story began in the North East with one man’s vision to provide an ‘experience de velours’ The Concept experience at the time was seen as a bold departure from the traditional image of the high street optician.

In 2008, the flagship Concept clinic opened its doors in Gosforth, Newcastle upon Tyne. Five years later, a coastal Concept was launched in Tynemouth.

Dear reader, it has been a tour de force, a rich learning process and an inspirational journey with You at the heart of everything as we open a new chapter.

The Future

The spirit of Concept is anarchic, creative and fiercely independent.Our investment in the latest clinical and lens technology, eye wear collection and people, is all predicated on providing you with the very best in style, comfort and vision.

Since the inception of our flagship clinic in the North East over a decade ago, the journey has been an exciting tour de force, as we move to our new premises on the high street. We believe that access to high quality eye care is not just a privilege but a human right.

Our new look Concept will break the mould for the future of high street optometry.

Remember, we are just across the road

The first clinic at 157, The High Street, will be held on Wednesday 31st July. We thank you dearly for all your support, good wishes and, for being on this journey with us. A new chapter for Concept is literally around the corner and we look forward to seeing you there soon.