The Concept experience is about trust.

We provide a level of advanced diagnostics unmatched by any other high street opticians. Our investment in the latest Zeiss instruments to provide optimum results, extraordinary frames and lens technology is presented in a bespoke, beautifully designed space with a relaxed ambience. Quite simply, we believe that those for whom it is our privilege to serve, deserve the best. Your eye examination and after care with us is uncompromising. More than the sum of these parts, Concept is all about you.

Our story began in the North East of England with one man’s vision to put the patient at the heart of the consultation by providing an exemplary experience. In 2008, Concept opened it’s doors in Gosforth, Newcastle upon Tyne, offering a distinctive approach to eye examinations by breaking the mould of optical tradition. Concept today continues that narrative in coastal Tynemouth, Bridgwater in Somerset and Melrose in the Scottish Borders.

The journey has been an exciting tour de force with continued investment to provide preventative and precise diagnostics, carefully sourced frames and the very best lenses.  Inspired by great design, technology and people, the spirit of Concept is bold, creative and fiercely independent.