At Concept we believe – It’s how you see rather than what you see We believe in the art and science of Maui Jim

Named after a fisherman who sold sunglasses on the shores of the Hawaiian island almost 40 years ago, Maui Jim is the third largest global manufacturer of sunglasses (behind Oakley and RayBan). There are good reasons for this. At Concept Eye Clinic in Gosforth, we can think of at least three:

1. Protection from UV

People buy sunglasses for fashion, function or protection.
The most damaging light is UV. Reflective UV is just as damaging as direct UV. In fact, 100% of all UV, UVAB and HEV (blue light 97%) are effectively blocked by Maui Jim polarised lenses. Cleverly, the lens maximises the blue light we really need. The Skin Cancer Foundation (SCF) approached and recommended Maui Jim as a highly effective global UV protector for eye wear due to the fact that 8-10% of all skin cancers occur on the eye lid.

2. Protection from Glare

Most people use sunglasses for driving. There is a misconception that the darker the lens, the more protection is offered. Not true! Maui Jim uses a polarised film which is one of the most efficient on the market to reduce 99.9% glare. The norm with most other brands is 50%. A bi-gradient mirror replicates the eyes and relaxes vision. This means your eyes are not working as hard. On top of this, all Maui Jim sunglasses have anti- reflective coating and are completely scratch resistant.

3. Lens Colour for saturation

All Maui Jim lenses combine rare elements to saturate colour for enhanced and sustained colour perception. Every lens can be customised and is infused with these elements. Rose and Green are actually the most relaxing colours on the eyes and we urge you to try and see for yourself! The Maui HT Green allows for high transmission and is excellent for golf and cycling. The Neutral Grey has a blue mirror underneath and only allows 10% of light to filter through.

With it’s own laboratory for lens manufacturing and quality control, perhaps a fourth good reason we pitch for this extraordinary brand, is their environmental commitment to zero waste production.

Concept Eye Clinic is a high street opticians that thinks globally and offers our customers the best we can source locally. Visit us to find out more about the new Concept Collection Maui Jim.

Temporary Closure: COVID-19

Operating Emergency and Essential Eyecare only.

This includes replacement glasses, deliveries and contact lens replenishment.
Gosforth: 0191 2851603         
Tynemouth: 0191 2966124

We will reply to your queries within 4 working hours.

Covid -19 FAQ's

Whilst transmission is via viral respiratory particles we know that viral particles can be found in the tears and this can cause viral conjunctivitis. It is probable that the affected individual will experience primary symptoms such as fever and cough.

The latest advice for contact lens wearers is that there is no evidence to date that contact lens wear should be avoided by healthy individuals, or that contact lens wearers are more at risk of contracting coronavirus then those wearing spectacles.
To help maintain healthy contact lens wear, all contact lenses wearers should follow correct lens wear and care instructions, including thoroughly washing and drying your hands before handling, applying and removing your contact lenses. Spectacles should be washed regularly using warm soapy water. In the absence of the diagnosis of COVID-2 and in the absence of symptoms of fever, cough, red eye or discharge and provided that scrupulous hygiene is practised then contact lens wear is permissible. Social distancing ( minimum of 2m) should be exercised. Spectacle wear would be the preferred mode of sight correction or daily wear contact lens wear.

We offer an emergency replenishment service to our own patients . Simply email. We will ask some clinical questions in the absence of conducting a review and accordingly will arrange a delivery.

If you experience any sudden change / loss in your vision, pain, redness, flashes and floaters (black spots) in your vision or any other concerns related to your eyes, Please send us an email to If you do not have access to email, please telephone 0191 2851603. We will respond within 4 working hours with the most appropriate advice.

We offer an emergency reglazing service to our own patients’ frames. Simply email and we will arrange a delivery and reglazing service.

Please visit NHS 111 online (