Building a New Vision

Once the roof was rebuilt the original façade came to life. Brick by brick a new chapter in the Life of Concept emerged. Left derelict and unloved for years, the sensitive restoration and regeneration of 157 captured the imagination of local residents, many of whom have lived in or around Gosforth over generations. This summer, we relocated across the road to a new home, a building once neglected and shut off from the world, to a revitalised place full of expectation and hope. From the deeds, in 1885 ‘a conveyance of the land was made between Gosforth Park Estate Ltd and Mr William Turton and Daniel Busbey, (containing) restrictive covenants’. Our building, cornering both Ivy Road and the High Street had it’s own metamorphosis; as a former stable, a coach house, a tram station and bank. No.157 is steeped in history and, what a privilege it is for us to occupy this space.

Gosforth once known as Bulman Village, transformed over time from a rural landscape to a thriving row of trade. When the Romans arrived here in 55AD, local people bred geese on the nearby River Ouseburn. The land became known as ‘Goose Ford’. The High Street was part of a trunk route stretching from London to Edinburgh and, in 1902 was linked by tramway to Wallsend, the racing course and the centre of Newcastle. A gentleman who first came to the old Concept as a patient was born in the 1900’s. It was a privilege to hear his nostalgic recollections of the high street: it’s theatre palaces, grand houses, stone front shops a splendid tree lined avenue, wide enough for carriages.

Our relocation plan for Concept Eye Clinic is about sustainability and the development of a vital eye health care provision located in the heart of the local community. After over a decade tenancy with Gosforth Shopping Centre, No.157 seeks to build a new creative space through the trust ascribed to our people. With scientific advancements in optometry, it provides, beautifully displayed new frame collections and state-of-the-art clinical facilities with Zeiss technology to offer advanced vision care in a relaxed environment. Our lives are busy enough. There will be no compromise here at this opticians on the best eye examinations possible for you and your family.

“We are creating something special for local people to enjoy. Complex architectural and technological engineering, combining art, medical science and traditional carpentry. Strong contrasting relationships. Concept has become more than a clinic”

Peter Deverell
Architectual Technologist


On Saturday 7th Dec we will be closing at 1pm.

We reopen Monday 9th December at 10am.