DITA for Men

We have something rather special for you at Concept.

DITA is a luxury collection we have been eagerly waiting for. Each frame is in a league of it’s own.

It takes months for the DITA design team to create a pair of frames. From innovative ultra-thin acetates in the DITA-FEATHERLIGHT collection, to the stainless-steel metal core lamination technique found in DITA-LAMINATE, or the character frames defined within the DITA-SERIES collection, the list of DITA’s innovations in eyewear is impressive.

The first men’s collection, introduced 20 years ago was retro inspired with modern touches. The ‘Double Agent’ and ‘Agent 99’ was soon coveted by celebrities and musicians. Collaborations with avant garde artists and counter cultural doyens such as Takahashi, Thom Browne and Boris Bidjan Saberi over the next decade, infused great design with optical engineeing

For men, DITA carries a bespoke signature. You may know what you want. You will not expect to find what you have always sought. Prepare to be surprised.

Enjoy DITA as part of your advanced eye care plan at Concept