A flagship Concept

Our story began over a decade ago with a vision to blend the art of the optometrist with a gold standard in patient care. An abiding passion led to the creation of a flagship eye boutique on Gosforth High Street, followed by Front Street, Tynemouth. Progressively, Concept has become a North East destination for eye care. What sets us apart is our investment and innovation in style, clinical technology, our affordable Care Plan model, our lenses and a heartfelt determination to source the best people to look after you. Our frames provide their own narrative. Many are handmade, unusual and, discerningly chosen with You in mind. We are inspired by the people we serve and are privileged to meet. As we look to further scientific and aesthetic advances in eye care, the Concept journey continues.

Opening Times

MON 10am – 5.30pm
TUE 9am – 5.30pm
WED 9am – 5.30pm
THU 9am – 5.30pm
FRI 9am – 5.30pm
SAT 9am – 5pm


At Concept Eye Clinic we are delighted to offer 30% OFF Zeiss DriveSafe lenses

At the dawn of winter, as the light changes, it’s important that we keep on top of our vision and the health of our eyes. Many people feel uncomfortable when driving, especially in difficult light or weather conditions. Driving can be stressful at the best of times, no matter how far the distance. At Concept Eye Clinic, we firmly believe that good vision is vital for safety.

Offer available in all of our clinics: Melrose, Bridgwater, Tynemouth and Gosforth.


This is what we believe at Concept. We are proud to lunch a unique eye care plan for young people starting at £9.99 a month. Our complete plan, at £19.99 a month enables access to all of our clinical services as often as required. Simple! You can expect comprehensive eye care and massive savings on contact lenses, spectacles and sunglasses. We’ve got you covered!



MD and visionary with over two decades experience in the field of optics specialising in both anterior eye and paediatrics. Vik espouses an unorthodox business model, integrating a stylish brand with a social care ethos, tenaciously designed to tackle health iniquities in eye care where other optometrists dare not venture. As the architect of Concept, he has taken independent optometry to an uncompromising level of excellence.



Custodian of the concept brand, Shehla maintains the integrity of the company ethos through relationship, trust, creative design and by sourcing the best people she can find for Concept world. She has an inherent passion for quality and individuality. When she’s not doing that, she campaigns for Green issues, enjoys all things vintage and planting seeds.



With a relaxed passion for patient care, Monsieur Rosello’s style is summed up as being a conductor for the unique’ atmosphere de velours’ for all those who enter the word of Concept. He also has a cult following amongst those-in-the-know, and also it seems that a weekly deliverance of thank-you gifts accompanies that.



The über cool Concept style goddess. Rahil has an innate gift to help gauge your optimum style with reassuring grace, honesty and satirical elegance. “Less is more” with Rahil. Alongside Gabriel, she inspires trust from all who encounter her, simply by being who she is.



Senior optometrist with Concept, what Jim doesn’t know about optical conditions probably hasn’t yet been discovered. With a special interest in conditions affecting the cornea and anterior eye, Jim brings a wealth of experience managing patients with dry eye conditions. Riveting but true.


  A clear step forward Blending the art of the optometrist with a gold standard in-clinic consultation, Concept is a North East destination for eye care. What sets us apart from other high street providers is our vision to be a leader in eye care......

Concept’s HD Vision We only use the best. Revolutionary technology from one of the most renowned lens manufacturers in the world. Concept choose Zeiss for quality, tradition and precision. We are able to select a bespoke lens based on your lifestyle and vocation so that......

Concept’s Specialist Eye Clinic Our investment in the most state-of-the-art technology is predicated on an abiding passion to give you the best experience we can provide. An eye examination is not just about optimum vision, it’s about the health of your eyes AND your body. We......