A Coastal Concept
Sometimes, through dispersed cloud or sun, and sea salt light, No.25 Front Street looks like it has stepped out of an enchanting story book. Peer through it’s windows and your eyes are invited to gaze at curated objects of simple beauty. Open the door, and you enter a curious world of fabulous frames holding their own magic and narrative. The décor has it’s own rustic charm and you can’t help but notice this is a very different opticians. Concept choose carefully. From the sophistication of Lanvin, the quirky insouciance of Vinylize, Danish understatement of Orgreen, or the slick Swiss precision of Gotti – the people who make titanium and acetate sexy – from iconic Ray Ban sunglasses and dare devil glamour from Mr Ford himself. Detail, technology and craftsmanship go hand in hand with every collection. Oliver Peoples, Lindberg, Yves Saint Laurent alongside the quintessential British ‘New Look’ from Sir Paul Smith. Pared down minimalism and vintage chic is aligned with a post modern vision in eye wear, whatever the weather… Expect a warm welcome, perhaps a personal stylist, always a thorough eye examination and a fresh cup of coffee. Welcome to the world of Concept.