It’s the ‘story behind the frame’ that matters. The collections here are chosen mindfully. Frames have a personality after all. They are avant-garde, a thing of beauty and characterised by unusual craftsmanship. Choosing the right pair of glasses is a process governed by our sensory experience of ‘what we want to say about ourselves’. It’s about identity, our heroes, childhood memories, secret aspirations and how we feel. Our quest for the right ‘look’ is cathartic poetry in motion. Discovering the ‘right frame’ can be an epic and transformative experience, and the people at Concept have all the time, expertise and knowledge to help you do just that.

Each practice has its own hand-picked selection of designer eyewear. From the high-end luxury and exquisite craftsmanship of Tom Ford, DITA, Gucci, and Chanel to the cool Barcelona vibe of KALEOS or the extraordinary, polarised colour palettes of Maui Jim. Each piece combines the latest in cutting edge and inventive eyewear design with high grade titanium and beautiful acetate. The designs are bold and beautiful.